The U.S. Snowboarding Team has been turning heads on Cypress Mountain, and not just with its ability to get on the medal stand.
The blue Ski jeans the team unveiled for the games have been turning heads given the sometimes stodgy Olympics — OK, except for maybe you Johnny Weir — a hip makeover.
"Snowboarding is the cool factor; that's what the sport is all about, so why not embellish it to its limit," said U.S. snowboarder Nick Baumgartner. "To wear jeans in the Olympics? I don't think you can get any cooler than that."
The jeans were given to the team on the eve of the games and were meant just for practice. Turns out, however, they don't just look good, they're fast, too.
Burton, who provides the gear for the U.S. team, also brought along more traditional race pants. The team told Burton to keep them in a box.
"We told 'em 'We're wearing these jeans, and there's nothing you can say about it,'" Baumgartner said.
And they were in no hurry to take 'em off. The team sat together — still in uniform — as Seth Wescott collected his second gold medal in snowboardcross.
Of course, everything looks good at the winner's podium.
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